What is dgm performance network?

dgm performance network is one of the largest online performance networks of India. We have solutions for:

  1. Advertisers & Agencies – Increased online business – Positive ROI
  2. Affiliates / Publishers –Earn money by partnering with leading Indian brands. Free sign up here

Affiliate Marketing or Pay Per Performance is a cost effective method of customer acquisition, which utilises a network of websites /publishers / affiliates. Advertisers confirm the worth of the customer/actions they are aiming to attract, and the publishers are only paid on successful validated actions. The action tracked can be anything from a sale, to lead, to a sign-u, to a resume acquisition etc., and as the advertiser tells us which sales are valid there is minimum risk of paying for a consumer who failed to transact. We work with many advertisers and help them achieve their online acquisition objectives. Globally the Internet’s most successful brands have utilised this channel for many years.

dgm performance network offers high quality space across a range of top & relevant websites. Our partner sites include some of the largest in the country. dgm allows an Advertiser to reach a selection of big name, high traffic websites and vertical content sites on cost per actin basis.

How can a Publisher join a campaign?
To browse & join a campaign on dgmPerformance visit Manage > Join Campaigns. Filter the list to show only campaigns to which you are not subscribed. Tick the ones you would like to join and submit.

What is a Publisher?
A publisher (or affiliate) is a website owner who has signed up to the dgmPerformance network to market Advertiser’s products and services in exchange for commission.

What is an Advertiser?
An Advertiser (or merchant) is a company who has signed up to the dgmPerformance network and wants publishers to market their products or services through a network of websites.

How do we track transactions done by a visitor on an advertiser’s website?
All publishers are given a personal ID number when they join dgmPerformance. A publisher’s ID number is included in all their  advertiser links. If one of the publisher’s visitors clicks through to a advertiser’s site and performs an action, our software tracks your ID and allows the publisher to earn a commission.

What is a ‘cookie’?
A ‘cookie’ is a type of virtual ‘bookmark’. Every time a visitor clicks through to an advertiser’s website from one of publihser’s links, a ‘cookie’ is dropped onto the user’s machine. If the user eventually arrives at the order confirmation page (or action page) this cookie is read and the sale is attributed to the publisher who’s link was clicked.

What is ‘commission’?
This is the amount to be paid to a publisher once a successful transaction has been made. Commission can be made either as a percentage of a transaction amount or as a fixed fee.

Does a publisher need new creative code or will my old dgm2 code work?
All existing banners etc. will continue to work on a publisher’s website, however to benefit from some new reporting features & the ability to host content units, all new creative should be downloaded from the new dgmPro system.

What is dgmPro?
dgmPro is our online perfromance software solution, it provides Advertiser & Publishers signed up to the dgmPerformance network with an interface to view & manage the campaigns. Both advertisers and publishers are given an online interface from where they can manage their activity.

What does ‘CTR’ mean?
Click Through Rate measures the percentage of clicks resulted from the impressions (views of the creative).

What does ‘CPA’ mean?
Cost Per Action is the cost associated with an action (sales / signups / clicks) that has been tracked. The cost can be either a fixed amount or a percentage based on the item or service’s price.

What does ‘CPM’ mean?
Cost Per M (Roman numeral for 1,000) impressions is the cost associated with every thousand impressions.

What does ‘CPC’ mean?
CPC stands for the cost per click. The term CPC is typically used by internet advertising companies to explain the cost of traffic to advertisers.

What is a ‘conversion’?
A conversion refers to the successful transformation of a click to sale (OSC – Onsite conversion). The conversion rates for advertisers differ with regards to the services/products they are trying to sell.

What is a bonus?
A bonus is a one off payment or commission increase awarded to publishers if they reach a certain level of transactions.

Do I have to pay tax on my commission earned?
Any commission earned is classified as income and therefore will be subject to TDS. You should also seek professional advice to ascertain your liability under Service Tax.

How long after a click through can I still earn commission?
Once someone clicks through to an Advertiser from your banner, a ‘cookie’ will be placed on their machine. This will be valid for a number of days depending on the campaign. Standard cookie lengths are approx. 30 days, which means that publishers can earn commission for up to 30 days after someone has clicked on their creative.

What are pending & validated sales?
Sales that are tracked through the dgmPro software are initially listed as pending sales. They will remain pending until the Advertiser validates the sale (to confirm it is legitimate). Some pending sales may not be validated due to reason s such as fraudulent credit card details, lack of stock etc. We endeavour to have all pending sales approved but please be aware that some Advertisers can take longer than others.

What is a content unit?
Content units are advertising spaces (of different sizes) where a number of banners can be displayed. A content unit allows publishers to add multiple creative elements into the same page area. The ads will then rotate within the same area of the publisher’s page. By assigning each creative element a 5 weighting, the rotating can be optimised by the publisher.

How does a publisher get banners and code?
Once a publisher has applied to a campaign, he can retrieve the banners, code etc. buy visiting Manage > Manage Creative > Browse Creative. Here he can filter the list of creatives by category, Advertiser, size or type. Once he has  found the creative that he wants, he can just click “get code” or assign the creative to an existing content unit.

What do the publisher needs to do with the banner code?
Simply cut and paste the whole code into your web page(s) The images will then be served onto your site from our servers.

What is a permission based campaign?
Permission based campaigns allow the advertiser to approve each application made by prospective publishers. Unlike normal campaigns where you are free to access creative etc. as soon as you have joined, permission based campaign applications will go into a pending state until the advertiser has approved or rejected the application.

How can a publisher deep link to an Advertiser’s pages?
To use deep links to Advertisers pages – please follow the instructions on the product feed & deep linking page Manage > Campaign Info > Product Feeds.

What is a campaign?
Once an Advertisers joins dgmPerformance network, their programme is called a ‘campaign’ which is run by us on the dgmPro system. The publishers can join individual campaigns.

How do the dgmPro links work?
Given below are instructions for how the new links work and how a publisher can edit them for personal use. a publisher can download his banner code in 2 different formats, standard and iframe.

The standard format allows multiple gif creatives to be rotated in the same content unit (standard tags do not support rich media however).

The iframe format allows multiple creatives to be rotated in the same content unit, including rich media creative. You can download whichever format you need.

Explanation of parameters

x= This identifies the type of link for dgm (do not change)
z= This identifies the type of tag for dgm (do not change)
v= This is the content unit ID number which also identifies the publisher (do not change)
r= This can be replaced by a random number

The only parameter which a publisher should alter is the r=[RANDOM] parameter. This allows publishers to add a unique numeric string which helps cache busting to aid the weighting and rotation of multiple banners in the same content unit. You can leave this parameter set to 0 for any content unit which only has one creative element.

Additional parameters

k= to add a network ID
t= to add a deeplink clickthrough URL

The network ID parameter (k=) can be used in either standard or iframe banner code to track additional information. You can add any alphanumeric string (such as website of origin, ppc keyword etc.) which then appears in your dgmPro reports.

The deeplink parameter (t=) should only be used for the standard banner code. It will allow you to overwrite the normal delivery URL for the banner, but should not be used for the iframe code where multiple creative elements are being used.

These link instructions only apply to new link URL’s that are on the domain s2d6.com