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Adrian Moss - CEO (DGM Holdings plc)
Adrian Moss is the founder and Chief Executive Officer of DGM Holdings plc - an online advertising and marketing group that has been delivering ROI focussed marketing solutions generating traffic, leads and sales for online advertisers since 1999.
Having qualified as a chartered accountant with Price Waterhouse in 1996, Adrian's background in accounting and subsequently corporate finance has led DGM to its ROI culture and moulded its evolution.
Moss launched the first affiliate network in the UK and advertisers were offered the single strategy of affiliate marketing to deliver their results. Eight years later additional strategies are used to deliver superior results including search engine marketing and banner advertising.
At the core of DGM's evolution is the belief that superior results can be achieved through a one stop shop that can coordinate and execute the various strands of an online ROI campaign.
DGM's services are facilitated by in-house technology that allows for the delivery of advertising creative across relevant channels, the monitoring of results and the elimination of duplicated tracking hence spot lighting the real ROI from individual campaigns and facilitating superior planning for future periods.
The group has an international presence and services over 250 clients with offices in London, Australia, New Zealand, South Africa and recent expansion into Singapore and India.
Adrian is recognised as a pioneer and authority in the industry, and is committed to the continual evolution of the online advertising arena to deliver incremental ROI for advertisers.
Anurag Gupta - Managing Director An MBA from IIM Ahmedabad 1989 batch, Anurag has almost 18 years of action packed work experience across diverse industries. - FMCG, Office Automation, Stock Broking, Media & Internet. He has handled a wide spectrum of functions - Sales, Business Development, Marketing Communication, Operations Management, Logistics and Sales Administration. Anurag has also been affiliated with start-up of a retail stock broking organisation that he successfully built and scaled up to attain profitability in record time.
Anurag has spent last 6 years in the Internet space, which includes a 4 year stint with one of India's largest Internet entity - Indiatimes.com where he was instrumental in creating and heading the "Subscriptions" business. Starting with a single product Indiatimes Meramail, he scaled up the business to a level where it had a very large number of paid users across varied products with many of them becoming leaders in their categories. He also led Indiatimes' foray into education by launching testing services at:
www.testcentre.indiatimes.com.
Anurag's understanding of Indian Internet space is very deep and he also authors a very keenly followed blog on Internet Business Trends in India -
http://anuraggupta.blogspot.com
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