What is the dgmAdNetwork?
The dgmAdNetwork is an online advertising package which offers high quality space across a range of top websites. Our partner sites include some of the largest in the country. You buy space on a run of site or targeted basis and you can enjoy huge discounts on typical rates for sites of this kind.
It's a unique package that allows you to reach a selection of big name, high traffic websites and vertical content sites at vastly reduced rates. You can target specific markets, and achieve wide reach and cost-effective support for both brand and customer acquisition campaigns.
How do I join campaigns?
To browse & join the campaigns on dgmPerformance visit Manage > Join Campaigns. Filter the list to show only campaigns to which you are not subscribed. Tick the ones you would like to join and submit.
What is a Publisher?
A publisher (or affiliate) is a website owner who has signed up to the dgmPerformance network to market Advertiser's products and services in exchange for commission.
What is an Advertiser?
An Advertiser (or merchant) is a company who has signed up to the dgmPerformance network and wants publishers to market their products or services through a network of websites.
How do we track your visitors' transactions?
All publishers are given a personal ID number when they join dgmPerformance. Your ID number is included in all your advertiser links you download. If one of your visitors clicks through to a advertiser's site and performs an action, our software tracks your ID and pays you your commission
What is a 'cookie'?
A 'cookie' is a type of virtual 'bookmark'. Every time a visitor clicks through to an advertiser's website from one of your links, a 'cookie' is dropped onto the user's machine. If the user eventually arrives at the order confirmation page (or action page) this cookie is read and the sale is attributes to the publisher who's link was clicked.
What is 'commission'?
This is the amount to be paid to a publisher once a successful transaction has been made. Commission can be made either as a percentage of a transaction amount or as a fixed fee.
Do I need new creative code or will my old dgm2 code work?
Your existing banners etc. will continue to work, however to benefit from some new reporting features & the ability to host content units, all new creative should be downloaded from the new dgmPro system.
What is dgmPro?
dgmPro is our online marketing software solution, it provides Advertiser & Publishers signed up to the dgmPerformance network with an publisher marketing application. Once you have been approved to join the network you are given an online account to manage your activity.
Why has my account changed?
We have recently launched a new software platform for our affiliate marketing network dgmPerformance. Your account has been updated during this upgrade to allow better usability & functionality.
What does 'CTR' mean?
Click Through Rate measures what percentage of impressions (views of the creative) result in clicks.
What does 'CPA' mean?
Cost Per Action is the cost associated with an action (sales / signups / clicks) that has been tracked. The cost can be either a fixed amount or a percentage based on the item or service's price.
What does 'CPM' mean?
Cost Per M (Roman numeral for 1,000) impressions is the cost associated with every thousand impressions.
What does 'CPC' mean?
CPC stands for the cost per click. The term CPC is typically used by internet advertising companies to explain the cost of traffic to advertisers.
What is a 'conversion'?
A conversion refers to the successful transformation of either an impression to a click or click to sale (CTR). The conversion rates for advertisers differ with regards to the services/products they are trying to sell.
What is a bonus?
A bonus is a one off payment or commission increase awarded to publishers if they reach a certain level of transactions.
Do I have to pay tax on my commission earned?
Any commission earned is classified as income and therefore may be subject to tax depending on your individual situation. If you are a UK resident then you should seek professional advice to ensure compliance.
How long after a click through can I still earn commission?
Once someone clicks through to an Advertiser from your banner, a 'cookie' will be placed on their machine. This will be valid for a number of days depending on the campaign. Standard cookie lengths are approx. 30 days meaning that publishers can earn commission for up to 30 days after someone has clicked on their creative.
What are pending & validated sales?
Sales that are tracked through the dgmPro software are initially listed as pending sales. They will remain pending until the Advertiser validates the sale (to confirm it is legitimate). Some pending sales may not be validated due to reason s such as fraudulent credit card details, lack of stock etc. We endeavour to have all pending sales approved within 14-21 days but please be aware that some Advertisers can take longer than others.
How can I get removed from the mailing list?
We have a number of mail lists for various communications. To opt in / out of these emails visit the Setup > Email Subscriptions page.
What is a content unit?
Content units are advertising spaces (of different sizes) where a number of banners can be displayed. A content unit allows publishers to add multiple creative elements into the same page area. The ads will then rotate within the same area of the publisher's page. By assigning each creative element a 5 weighting, the rotating can be optimised by the publisher.
How long after a click through can I still earn commission?
Once someone clicks through to an Advertiser from your banner, a 'cookie' will be placed on their machine. This will be valid for a number of days depending on the campaign. Standard cookie lengths are approx. 30 days meaning that publishers can earn commission for up to 30 days after someone has clicked on their creative.
What are pending & validated sales?
Sales that are tracked through the dgmPro software are initially listed as pending sales. They will remain pending until the Advertiser validates the sale (to confirm it is legitimate). Some pending sales may not be validated due to reason s such as fraudulent credit card details, lack of stock etc. We endeavour to have all pending sales approved within 14-21 days but please be aware that some Advertisers can take longer than others.
How do I get my banners and code?
Once you have applied to a campaign, you can retrieve the banners, code etc. but visiting Manage > Manage Creative > Browse Creative. Here you can filter the list of creative by category, Advertiser, size or type. Once you have found the creative that you want, click "get code" or assign the creative to an existing content unit.
What do I do with the banner code?
Simply cut and paste the whole code into your web page(s) The images will then be served onto your site from our servers.
What does 'BACS' mean?
BACS is a payment method which we use to pay publishers directly into their bank account (applicable only for UK citizens).
What is a permission based campaign?
Permission based campaigns allow the advertiser to approve each application made by prospective publishers. Unlike normal campaigns where you are free to access creative etc. as soon as you have joined, permission based campaign applications will go into a pending state until the advertiser has approved or rejected the application.
Why has my account changed?
We have recently launched a new software platform for our affiliate marketing network dgmPerformance. Your account has been updated during this upgrade to allow better usability & functionality.
How do I deep link to Advertiser pages?
To use deep links to Advertisers pages - please follow the instructions on the product feed & deep linking page Manage > Campaign Info > Product Feeds.
What is a campaign?
While Advertisers join the dgmPerformance network, once they run campaigns on the dgmPro system to which publishers can join.
How do the dgmPro links work?
The format for links has changed in dgmPro - below are instructions for how the new links work and how you can edit them for personal use. You can download your banner code in 2 different formats, standard and iframe.
The standard format allows multiple gif creatives to be rotated in the same content unit (standard tags do not support rich media however).
The iframe format allows multiple creatives to be rotated in the same content unit, including rich media creative. You can download whichever format you need.
Explanation of parameters
x= This identifies the type of link for dgm (do not change)
z= This identifies the type of tag for dgm (do not change)
v= This is the content unit ID number which also identifies the publisher (do not change)
r= This can be replaced by a random number
The only parameter which you should alter is the r=[RANDOM] parameter. This allows publishers to add a unique numeric string which helps cache busting to aid the weighting and rotation of multiple banners in the same content unit. You can leave this parameter set to 0 for any content unit which only has one creative element.
Additional parameters
k= to add a network ID
t= to add a deeplink clickthrough URL
The network ID parameter (k=) can be used in either standard or iframe banner code to track additional information. You can add any alphanumeric string (such as website of origin, ppc keyword etc.) which then appears in your dgmPro reports.
The deeplink parameter (t=) should only be used for the standard banner code. It will allow you to overwrite the normal delivery URL for the banner, but should not be used for the iframe code where multiple creative elements are being used.
These link instructions only apply to new link URL's that are on the domain s2d6.com
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