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dgm university>>search engine optimization |
2. Off-Page Optimization
Off page optimization is an important and very crucial part of SEO. It includes the methods that are done on other platforms like search engine submissions, directory submissions, link exchanging or link building. All these are explained below:
a. Manual Search Engine Submissions
India & the UK's most commonly used search engine is Google, however it is important not to ignore other search engines such as Yahoo, AOL, MSN and Ask Jeeves. By manually submitting your web pages to all the major search engines make sure that the pages are properly indexed and stand the best possible chance of reaching the top of the rankings.
b. Link popularity
Link Popularity refers to the number of links pointing to the site, from other sites on the web. It is one of the best ways to measure a website's online awareness and overall visibility.
There are many linking methods such as ONE WAY LINKING for the website. Under ONE WAY LINKING, the website is submitted in relevant category and directory having good Page Rank. ONE WAY LINKING covers the following:
* Directory Submission
* Creation of Blogs and submitting in relevant blog websites
* Creation of Articles and submitting in relevant article websites
* Press Releases in relevant press releases website
* RSS feed generation and submissions
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Case Studies...
"DGM has enabled Sainsbury's Bank to cut through and reach their target market with phenomenal success."
Victoria Blackmore, Digital Media Account Director, Universal
"Growth for theaa.com in this area has been spectacularly cost-efficient."
Ben Walton, Head of E-Commerce Marketing, The AA
"DGM and their affiliates are a valuable and important element to our online sales strategy."
Chris King, Head of Affiliate Sales, BT
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