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dgm university>>search engine optimization |
1. On Page Optimization
On page optimization is optimizing the site pages in such a way that it becomes search engine friendly. The steps and factors involved that affect on page optimization are as given below:
Phase 1. Analysis of Business:
First of all an overall analysis is to be done on the site, to assess what is needed to best optimize it for the search engines. This may include:
* Design,
* Navigation,
* Fonts,
* Content of the page,
* Images, Frames if any
* Broken links,
* Meta tags,
* W3C html validation,
* Loading time,
* Search engine rankings,
* Site statistics,
An established site that's already indexed by the search engines will need to be thoroughly analyzed for errors before optimization begin.
Phase 2. Competitive Analysis:
This is for better search engine ranking performance. Study the sites of all the competitors of XYZ.com who have high search engine rankings and find out the keywords for which they are ranked. Analyze the current meta-tags and recreate them based on the keywords one has researched.
Phase 3. Keyword Research & Keyword Phrases Identification
One of the basic steps in search engine optimization is keyword research and identification of the keyword phrases that are very popular for your business. Here competitive keywords relating to the site and unique to the domain are found. Keyword research is done to maximize the impact of search engine optimization.
One need to identify all the related keywords for XYZ.com (keeping in view their target countries / market share in each country).This will be a comprehensive list of keywords for all the countries where XYZ.com has market share.
Phase 4. Making the site search engine friendly
Search Engines update their database on a regular basis. By employing specific guidelines they crawl through their huge databases of sites to identify the websites that are most relevant to the searcher's key phrases. A combination of the following procedures (amongst others) should be undertaken to make website search engine friendly:
* Content Optimization
* Linking structure
* Site-map updating / creation
* Creation of Meta Information
o Title tag
o Meta tags
* Additional Navigation Bar
* HTML Coding, Validation & Correction
* Robots.txt
* URL Architecture
* Google Site map
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Case Studies...
"DGM has enabled Sainsbury's Bank to cut through and reach their target market with phenomenal success."
Victoria Blackmore, Digital Media Account Director, Universal
"Growth for theaa.com in this area has been spectacularly cost-efficient."
Ben Walton, Head of E-Commerce Marketing, The AA
"DGM and their affiliates are a valuable and important element to our online sales strategy."
Chris King, Head of Affiliate Sales, BT
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