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Search Engine Marketing, or SEM, is a form of online Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). The main SEM methods include:

1. Search Engine Optimization (or SEO): SEO is a combination of various techniques to bring site up in search engine results pages (SERPs). This is also called natural search or organic search optimization. more:

2. Pay per click (PPC): Pay per click or cost per click is also a method of improving the site visibility in search engine result pages. However in this method you have to pay search engine a certain amount whenever some one clicks on your link however this is not the case with SEO. The popular ppc programs are run by Yahoo, Google and msn. more:

3. Paid placement: This is same as PPC.

4. Paid inclusion: Paid inclusion is also a kind of PPC however in this you have to pay search engine a fixed amount for listing in natural search results i.e. results are shown in natural listing whereas in PPC results are shown in sponsored links.

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Case Studies...

"DGM has enabled Sainsbury's Bank to cut through and reach their target market with phenomenal success."
Victoria Blackmore, Digital Media Account Director, Universal

"Growth for theaa.com in this area has been spectacularly cost-efficient."
Ben Walton, Head of E-Commerce Marketing, The AA

"DGM and their affiliates are a valuable and important element to our online sales strategy."
Chris King, Head of Affiliate Sales, BT