Term |
Definition |
Keyword-rich |
When a given page or bit of text is full of good keywords rather than a bunch of meaningless words (e.g. "welcome", "click here") or irrelevant words (e.g. "solution"). |
Landing page |
The web page that a visitor clicks through to from the search results. |
Link bait |
Useful or entertaining web content which compels users to link to it. |
Link building |
Requesting links from webmasters of other sites for the purpose of increasing your "link popularity" and/or "PageRank."
Considerations for link building can include directory submissions and press release syndication. |
Link popularity |
When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity. |
Links |
Text or graphics that, when clicked on, take the Internet user to another web page location. Links are expressed as URLs. |
Log File |
All accesses to a web site can be logged by the web server. Data that is usually logged includes date and time, filename accessed, user's IP address, referring web page, user's browser software and version, and cookie data. |
Machine generated |
Don't use software tools that purport to auto-generate doorway pages. These pages are usually devoid of meaningful content. Google, in particular, is working on ways to identify and exclude machine-generated doorway pages. |
Manual submitting |
Submitting by hand to an individual search engine, rather than using an automated submission tool or service. Manual submitting is the more polite way to submit, and as such is less likely to land you in trouble with the search engines. But the best approach is not to submit at all and let the search engine spiders find your site through links from other sites to your site. |
Meta description |
A meta tag hidden in the HTML that describes the page's content. Should be relatively short; around 12 to 20 words is suggested. The meta description provides an opportunity to influence how your Web page is described in the search results, but it will not improve your search rankings. Make sure your meta description reflects the page content or you may be accused of spamming. |
Meta keywords |
A meta tag hidden in the HTML that lists keywords relevant to the page's content. Because search engine spammers have abused this tag so much, this tag provides little to no benefit to your search rankings. Of the major search engines, only Yahoo! still pays any attention to the meta keywords tag |
Meta Search |
Search results derived from several sources and consolidated into a single |
Meta Tags |
Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of meta tags, only a few of which are relevant to search engine spiders. Two of the most well-known meta tags are the meta description and meta keywords; unfortunately these are ignored by most major search engines, including Google. |
Mirror |
see "replica |
Mouseover |
Where hovering the mouse over a text or graphic link without clicking displays something new on the page. For example, a horizontal navigation bar may display further sub-section choices underneath the section hovered over |
MSN |
Can refer to Microsoft Network and their search engine |
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