Term |
Definition |
Database driven |
As in "database-driven web site." Means that the website is connected to a database and web page content is based in part on information extracted from those databases. |
Database generated |
As in "database-generated web page." Means that a web page is created dynamically 'on-the-fly' from a database, in contrast with a static HTML page. |
Deep submitting |
Submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database when the search engine spider could find those pages on its own by exploring links starting at the home page. |
Directory |
Human editors group websites into categories and provide site descriptions or edit descriptions that are submitted to them. With a directory, picking the right category and composing a description rich in key phrases will ensure maximum visibility. Contrast this with a search engine, which is unedited and concerned primarily with the HTML of a site's constituent pages. |
Doorway page |
A doorway page is a web page full of keyword-rich copy that doesn't deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines. Search engines strongly advi |
Dynamic |
Generated 'on-the-fly' from a database. Also see "database-driven." |
Error |
A web page stating an error message such as "File Not Found" |
Findability |
How easily found your site is using search engines. |
Flash |
A technology developed by MacroMedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation. If you visit a web page and see letters and numbers flying around with a fun [ |
Flash intro |
An animated 'short' created using Flash that Internet users are made to sit through upon entry to a home page. Flash intros annoy users. They also typically take the place of text content on a home page, and since search engines can't 'read' content embedded in Flash, the rankings of a home page that's just a Flash intro will suffer. |
Forums |
A virtual community. Also known as discussion forums. Used by search engine optimizers and webmasters for information exchange. Users can post messages in different forums, either to the group at large or to certain users. However, all postings can be seen by anyone else who has access to that forum, so save sensitive materials for private email. Forums are also threaded, which means a reply to a particular posting becomes part of the "thread" of that posting that can be followed to provide a cohesive progression through a particular topic. |
Frames |
when separate web pages are combined into one, each potentially with its own scrollbar. You know you're on a framed website when part of the page scrolls while the rest of the page stays in place. Frames frustrate people because much of the time when the person tries to bookmark a specific page, it doesn't actually work but instead bookmarks the "frameset" page which is typically the home page. Search engines don't like frames. A framed web site is at a severe disadvantage compared to non-framed sites in terms of search engine marketing. Most search engines support frames, but only, as Google says in its FAQ section, "to the extent that [we] can." Searchers clicking through to a framed page from search results sometimes end up on an orphaned page. You can use <noframes> in HTML to make the page indexed normally by the crawler. |
Frameset |
A web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the 'children,' then the frameset is the 'parent.' |
Fresh |
The term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot will revisit and reindex this page daily. |
Google adsense |
paid ads webmasters may place on their websites |
Google bombing |
When a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company's inappropriate behavior with hyperlink text of "XYZ Company sucks" then the linked page can shoot to the top of Google's search results for the term "XYZ Company." |
Google XML sitemap |
A service/method offered by Google to expedite and ensure indexing of sites with lots of pages |
Googlebot |
A Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine.
If a webmaster wishes to restrict the information on their site available to a Googlebot, or other well-behaved spider, they can do so by with the appropriate directives in a robots.txt file. |
Googleware |
The assortment of tools produced by google that can be used to search, report, play, research
Includes (but is not limited to):
Blogsearch
Google Analytics
Adwords
Adsense
Google Video
Google Scholar
Google News
Google search
Froogle
Google Maps
Google Images
Google Earth |
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