dgm university

Term

Definition

ROI (return on investment)

Net profit divided by investment.

Tag

There are different definitions of tags depending on the channel in question.

1. Sales Tag - dgm code which is added to the advertiser's "action confirmation" page to track actions (sales / signups / clicks)
2. Heading tag - An HTML tag that is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag, as such text is set off from the rest of the page content as being more important.
3. Meta tags - Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of meta tags, only a few of which are relevant to search engine spiders. Two of the most well-known meta tags are the meta description and meta keywords; unfortunately these are ignored by most major search engines, including Google.
4. No frames tag - Alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly. A framed web site is not search engine friendly as long as it uses noframes tags
5. Title Tag - The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully. Also see "keyword prominence." 
6. Pixel tag or ‘beacon’ - A snippet of code placed in an ad, on a Web page, or in an email which helps measure whether the ad, page or email was delivered to the browser and to track actions in general. Also known as a clear GIF or pixel tag.

Target audience

The intended audience for an ad, usually defined in terms of specific demographics (age, sex, income, etc.) product purchase behavior, product usage or media usage.

Traffic

The amount of users that surf to a site 

Unique user

unique individual or browser which has either accessed a site (see unique visitor) or which has been served unique content and/or ads such as e-mail, newsletters, interstitials and pop-under ads. Unique users can be identified by user registration or cookies. Reported unique users should filter out robots. See iab.net for ad campaign measurement guidelines.

Unique visitor

a unique user who accesses a Web site within a specific time period. See unique user.

Unique Visitors

a count of individual users who have accessed your web site. It should be noted that the "user session" metric does not yield an accurate unique visitor count, as multiple user sessions can be generated by one unique visitor.

URL

The unique identifying address of any particular page on the Web. It contains all the information required to locate a resource, including its protocol (usually HTTP), server domain name (or IP address), file path (directory and name) and format (usually HTML or CGI).

User

an individual with access to the World Wide Web.

Web site

the virtual location (domain) for an organization's or individual's presence on the World Wide Web

XML

XML stands for Extensible Markup Language (filename.xml) - a scripting language that allows the programmer to define the properties of the document