Term |
Definition |
Page |
A document having a specific URL and comprised of a set of associated files. A page may contain text, images, and other online elements. It may be static or dynamically generated. It may be made up of multiple frames or screens, but should contain a designated primary object which, when loaded, is counted as the entire page. |
Page display |
When a page is successfully displayed on the user's computer screen. |
Page impression |
A measurement of responses from a Web server to a page request from the user’s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user.See iab.net for ad campaign measurement guidelines. |
Page request |
The opportunity for an HTML document to appear on a browser window as a direct result of a user's interaction with a Web site. |
Page view |
When the page is actually seen by the user. Note: this is not measurable today; the best approximation today is provided by page displays. |
Password |
A group of letters and/or numbers which allow a unique user access to a secured Web site and/or a secure area of a Web site. |
Pay per click |
An advertising pricing model in which advertisers pay agencies and/or media companies based on how many users clicked on an online ad or e-mail message. |
Pay per impression |
An advertising pricing model in which advertisers pay based on how many users were served their ads. See CPM pricing model. |
Pay per lead |
An advertising pricing model in which advertisers pay for each "sales lead" generated. For example, an advertiser might pay for every visitor that clicked on an ad or site and successfully completed a form. See CPL. |
Pay per sale |
An advertising pricing model in which advertisers pay agencies and/or media companies based on how many sales transactions were generated as a direct result of the ad. See CPS. |
Performance pricing model ecpm |
An advertising model in which advertisers pay based on a set of agreed upon performance criteria, such as a percentage of online revenues or delivery of new sales leads. See CPA, CPC, CPL, CPO, CPS, CPT. |
Permission marketing |
When an individual has given a company permission to market its products and services to the individual. See opt-in. |
Persistent cookie |
A cookie which remains on the user’s hard drive until the user erases it. |
Pixel |
Picture element (single illuminated dot) on a computer monitor.
The metric used to indicate the size of Internet ads. |
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