Term |
Definition |
Ecommerce |
The process of selling products or services via the Web. |
Email |
Electronic mail. Text files that are sent from one person to another over the Internet. |
Email campaign |
Advertising campaign distributed via e-mail. |
Encoding |
the process of compressing and separating a file into packets so that it can be delivered over a network |
Encoder |
A hardware or software application used to compress audio and video signals for the purpose of streaming. |
Encryption |
The scrambling of digital information so that it is unreadable without the use of digital keys. |
Expandable banners |
A banner ad which can expand to as large as 468 x 240 after a user clicks on it or after a user moves his/her cursor over the banner. See iab.net for the IAB IMU guidelines. |
Eyeballs |
Reference to the number of people who view, or "lay their eyes on," a certain advertisement. |
Flash |
Macromedia’s vector-based graphics file format which is used to display interactive animations on a Web page. This form of rich media technology is available via a plug-in. |
Floating ads |
An ad or ads that appear within the main browser window on top of the Web page's normal content, thereby appearing to "float" over the top of the page. |
Fold |
An ad or content that is viewable as soon as the Web page arrives. One does not have to scroll down (or sideways) to see it. Since screen resolution can affect what is immediately viewable, it is good to know whether the Web site's audience tends to set their resolution at 640 x 480 pixels or at 800 x 600 (or higher). |
Frame rate |
The number of frames of video displayed during a given time. The higher the frame rate, the more high-quality the image will be. |
Frequency |
The number of times an ad is delivered to the same browser in a single session or time period. A site can use cookies in order to manage ad frequency. |
GIF |
A graphic format which uses compression to store and display images. |
Gif/Animated Gif |
An extension of the .gif format which creates animation through a sequence of images being stored in a single image. A delay is customizable between “frames” to render the appearance of animation, much like a flappable picturebook. |
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