Term |
Definition |
Day Parting |
This is a targeting tool which allows a creative to be diplayed only at certain hours of the day. |
Deep links
|
Links through to specific pages / products within an advertiser's site rather than the generic homepage |
Deleted sale |
A sale which has been deleted by the advertiser. This may for a number of reasons such as duplication of sales. |
Duplicate sale |
A sale which has been duplicated, usually due to a user refreshing the order confirmation page |
Email Subscriptions
|
Various notification emails about new campaigns, suspensions & newsletters., you can opt in or out of these email in your email subscriptions |
EPC |
Earnings Per Click measures the average earnings generated based on the amount of clicks delivered |
Flash creative |
A type of creative format which is made using Macromedia Flash (i.e. swf files |
Flat fee |
A flat fee commission rate rewards each sale / transaction with a flat fee |
Frequency Cap |
This is a targeting tool which allows a creative to be diplayed to each individual user once in a certain timeframe |
HTML creative (HTML banner, XML Banner)
|
A type of creative format in which multiple images & text are contained within an branded html template. This allows the banners or text to be changed while retaining the branded template (i.e. content changes via product feed so details are up to date) |
Industry Category |
Industry sectors used to categorise each advertiser and publisher |
Intermediary |
dgmPro user who cam access multiple publisher accounts |
Open ended |
An open ended campaign has no specific end date |
Order Id |
The order ID is a code which is associated with each sale - this code is sent to dgm by the advertiser via the sales tag |
OSC |
On Site Conversion measures what percentage of people who arrived at the destination site went on to complete an action |
Payment history |
Report which details each payment made to publishers by dgm |
Pending sale |
A sale which has been captured by the tracking system but has not been validated (checked) by the advertiser |
Percentage |
A percentage commission rate rewards each sale / transaction with a percentage of the sale amount |
PPC (paid search) |
Pay Per Click is a form of online marketing which involves bidding on position for certain keywords in the search engines. |
Product category |
Advertisers can set up different product groups to allow categorised reportging or commissions. |
Product details |
If supplied by an advertiser, this information gives the breakdown of items within a sale basket rather than just the basket total |
Product feeds |
A feed of data provided by advertisers which inculdes all their product data (i.e. product name, description, URL, image etc.) This can be used by publishers to create their own links / pages. |
Publisher |
A dgm client who displays creative supplied by dgm advertisers |
Publisher group |
An advertiser-defined group of publishers which can be then be associated with a commision tier or bonus tier |
Rich media |
A type of creative format such as Macromedia Flash & Shockwave. Formats are alwys developing but standard banners (jpeg & gif) are not rich media. |
Sale ID |
The sale ID is a unique code which identifies each sale - this code is created by dgm. |
Sales Tag (tracking code) |
dgm code which is added to the advertiser's "action confirmation" page to track actions (sales / signups / clicks) |
Sales URL |
URL on which the sales tag has been placed |
Subscribe |
A publisher must subscribe to an advertisers campaign so that they can access creative and start earning commission. |
Suspended campaign |
advertiser campaigns which are not longer live on our network. This may be temporary or premanent. |
Targeting tools |
A set of tools which help target the display of advertiser campaigns for dgmAdNetwork |
Text links |
A type of creative format that is text based. The tracking link usually found on images is used in within some text. |
Validated sale |
A sale which has been captured by the tracking system and has also been validated (checked) by the advertiser |
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