Term |
Definition |
Approval required (campaign)
|
Advertiser campaigns which allow the advertiser to accept or reject each publisher subscription |
Assign (creative)
|
A creative is assigned to a content unit |
Awaiting Approval
|
Once a publisher has subscribed to an approval required campaign, the subscription will remain in the awaiting approval state until the advertiser has processed the subscription |
Banner Sales
|
Sales made as a result of the user clicking on a banner |
Bonus (Credit)
|
Commission payment made to publishers that is not related to a specific sale. For example a bonus payment can be made wheen a publisher acheives a certain level of sales in a given month. |
Campaign (Program)
|
A group of creative set up by an advertiser. |
Campaign Cap
|
A limit set on the amount of impressions / clicks / actions for a certain time period |
Campaign Description
|
A description of the advertiser / campaign which is shown to publishers when signing up to campaigns |
Commission rate |
An advertiser-defined commission rate which can be then be associated with all / a group of publishers |
Content Unit
|
A unit which contains creative elements. A content unit can contain up to 100 creative elements |
Cookie Length
|
This is the length of time that a cookie will remain active (still possible to generate commission) on a users machine. |
CPA (CPS (Cost Per Sale))
|
Cost Per Action is the cost associated with an action (sales / signups / clicks) that has been tracked. The cost can be either a fixed amount or a percentage based on the item or service's price. |
Creative (Banners, Images, Ads, Adverts)
|
A creative element is a collective term for all the different types of creative (standard banners, flash, text links, html banners) made available to publisher by advertisers |
Credit
|
A one off publisher payment from dgm |
CTR |
Click Through Rate measures what percentage of impressions (views of the creative) result in clicks |
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