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dgm university>>affiliate marketing |
Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. This is shown below in the diagram:
Fig1: Affiliate Marketing
Affiliate marketing is also the name of the industry where a number of different types of companies and individuals (like DGM, Tradedoublers, Buyat, OMG etc.) are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors and various types of affiliates/publishers who utilize a number of different methods to advertise the products and services of their merchant/advertiser partners.
Benefits of affiliate marketing:
Below are given some key advantages of affiliate marketing
- Pay for performance
- High ROI (return on investment) model
- Low cost Internet marketing method
- Branding
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dgmPrologin |
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Case Studies...
"DGM has enabled Sainsbury's Bank to cut through and reach their target market with phenomenal success."
Victoria Blackmore, Digital Media Account Director, Universal
"Growth for theaa.com in this area has been spectacularly cost-efficient."
Ben Walton, Head of E-Commerce Marketing, The AA
"DGM and their affiliates are a valuable and important element to our online sales strategy."
Chris King, Head of Affiliate Sales, BT
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