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dgm university>>affiliate marketing |
Affiliate marketing pros and cons
Merchants like affiliate marketing, because in most cases, it is a "pay for performance model", meaning the merchant does not incur a marketing expense unless results are realized, excluding the initial setup and development of the program. Some businesses owe much of their growth and success to this marketing technique, one example being Amazon.com, especially small and midsize businesses. However, unlike display advertising, affiliate marketing is not easily scalable.
Affiliate program implementation options
Some merchants like Amazon run their own affiliate programs (In House) while others use third party services (such as DGM, Tradedoublers, OMG, Buuat etc.) provided by intermediaries to track traffic or sales that are referred from affiliates. Merchants can choose from two different types of affiliate management solutions, standalone software or hosted services typically called affiliate networks.
Types of publisher (affiliate) websites
Affiliate sites are often categorized by merchants (advertisers) and affiliate networks. The main categories are:
. Search affiliates that utilize Pay per click search engines to promote the advertisers offers
. Comparison shopping sites and directories
. Loyalty sites, typically characterized by providing a reward system for purchases via points back, cash back or charitable donations
. Coupon and rebate sites that focus on Sales promotions
. Content and niche sites, including product review sites
. Personal websites
. Blogs and RSS Feeds
. Email list affiliates
. Registration Path affiliates that include offers from other companies during a registration process on their own website.
. Shopping directories that list merchants by categories without providing coupons, price comparison and other features based on information that frequently change and require ongoing updates.
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Case Studies...
"DGM has enabled Sainsbury's Bank to cut through and reach their target market with phenomenal success."
Victoria Blackmore, Digital Media Account Director, Universal
"Growth for theaa.com in this area has been spectacularly cost-efficient."
Ben Walton, Head of E-Commerce Marketing, The AA
"DGM and their affiliates are a valuable and important element to our online sales strategy."
Chris King, Head of Affiliate Sales, BT
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